Some partnerships are just meant to be. Batman and Robin. Mario and Luigi. Simon and Garfunkel. Now, brace yourselves for Journey and Supademo: two sales enablement tools built to bedazzle potential buyers.

While each tool has its own admirable traits, together they're unstoppable. They provide an exciting sales experience in the key stages of the process. Today, we’ll get you acquainted with them – first separately and then together – to show you how they fit like gloves into your deal-winning playbooks.

Uniting the Power of Storytelling with Interactivity

Journey: Digital Sales Rooms (DSRs) to Impress

Getting buyers to experience your product's value actually means engaging them with a story they care about. That's where Journey comes in as the visual path that connects your buyers to the products they need in their lives.

With Journey’s digital sales rooms, you can smooth out the buying process by adding all of your sales collateral to one place. Sharing it with multiple stakeholders is as simple as dropping a single link (not ten of them) into their inboxes. You can:

• Bring multimedia into a single sales room: responsive slides, video recordings, case studies, interactive blocks and embeds from your favorite tools (like Supademo!)

• Write your first drafts with the power of generative AI 

• Automagically insert the buyers’ logo for a personalized experience

• Create branded and fully customizable themes for each of your Journeys

And more!

That way, you'll be sharing truly valuable experiences that your buyers will want to indulge in. 

As Journey users say:

"Since our entire North America sales team has started using Journey, we have hit our quarterly goal 3 quarters straight. In the 3rd quarter, we broke our company record on business closed. " (Alex Baker, Global Account Executive)

Supademo: Interactive Demos for Hands-On Engagement

“But will this product do exactly what I'm expecting?”

This is a typical concern when buying…well, anything. If you're selling B2B products online, you have a major advantage: you can give buyers the full product experience upfront so it's already a part of their lives even before adoption.

With Supademo, you’ll be guiding users, step-by-step, along the “aha” moment.

You can:

• Illustrate your features and benefits not through ignorable bullet points, but through clicks and usage

• Add AI voiceovers and generate text annotations automatically

• Translate your demos into 15+ languages 

• Embed demos across support docs, websites, digital sales rooms (like Journey!), and much more

Accelerate time-to-value and drive enablement through the most powerful teacher: action.

"After embedding Supademo and A/B testing on our website, our session duration improved dramatically with page views increasing by 267%." (Eddison Ng, Co-founder & CTO)

Supademo + Journey = Your Deal-Closing Dynamic Duo

Typically, we elevate our Journey presentations by throwing in a Supademo, making the onboarding experience dynamic, fun, and outright impressive. 

With this setup, leads and users can test the product in their own time, mixing and matching interactive demos with Journey’s blocks. 

These can be videos, articles, proposals, and even chatbots.

The users explore at their own pace, whenever they feel like it. They get to discover the product hands-on, which is far more exciting than simply reading about it. This, in turn, increases the chances of adoption. 

Want to see both tools in action? Have a look at the following Journey, in which we’ve embedded a Supademo:

Use Cases: What Can Journey and Supademo Accomplish Together?

Meeting Recaps and Follow-Ups

Journey and Supademo create a professional space where stakeholders, especially those who missed important calls, can catch up effortlessly. Journey serves as a centralized hub for all follow-up materials, ensuring that crucial information isn't lost in cluttered emails.

Use a DSR for follow-ups, and see an uptick in engagement compared to standard email templates. No more sending out emails filled with multiple hyperlinks, yet minimal engagement after the initial click!

Embed Supademo to that same DSR to present interactive demos or showcases that are easily shareable and trackable. This not only makes the follow-up experience a lot smoother but also empowers prospects to better sell the product to key decision-makers.

This centralized hub is sleek, visually appealing, and integrates into any sales process, providing a “wow factor” prospects won’t forget any time soon.

Deal-Closing with Journey and Supademo

The cold hard truth of B2B sales: not everyone will care about your sales enablement materials, especially if they're as dull as dishwater. 

The solution? Spruce them up with attractive and interactive content, and your chances of sealing the deal shoot through the roof. 

After a successful sales call or demo, keeping decision-makers engaged is crucial. Interactive demos come in handy here by bridging the gap for those who couldn't make it to the live session. 

Instead of enduring endless monologues, decision-makers can dive straight into the action, experiencing the product right away and understanding its value without any “fluff.”

User Onboarding

Sales don't end with a simple “yes.” You want customers not just to buy your product but to activate it, keep using it, and refer it to their colleagues. 

When conducted properly, customer onboarding – part of the broader customer success strategy – is directly tied to an 82% higher retention rate. When conducted poorly, onboarding experiences could be to blame for poor adoption. That’s because crucial information may get lost once the sale is closed, leading to a disconnect between the customer and your product.

To make sure they stick around, reinforce your value proposition by showing it – not telling the users about it. By providing them with that “aha” moment through Supademo, you’ll be showing them the value of your product in a tangible way.

Remember: your customers aren't immersed in your product day in and day out like you are. Good onboarding saves both of you from endless time-consuming phone calls and retention headaches.

Tracking Your Prospects’ Behavior

With Journey's and Supademo’s analytics features, sales teams can easily spot successful strategies and adjust their approach accordingly. 

You’ll get a comprehensive view of engagement at every stage of the journey. Your team will finally know what resonated with the clients – and what didn’t. It’s the most reliable way to anticipate stakeholders' preferences even before they mention them.

Key analytics for both platforms include the following:

• Tracking completion rates for sales room tours and demos to double down on the most engaging materials

• Monitoring document views to see who accessed which resources

• Assessing engagement levels and completion rates over various periods

Supademo and Journey in tandem are simple. They give you actionable signals that inform winning decision-making.

Leveraging PLG strategies in an Enterprise sales process

Case Study of CoachEm

Tool fatigue is a pressing problem for sales teams – but it only tends to happen when those tools don't pair like Brie and Chardonnay. 

Fortunately, Journey and Supademo were made for each other to give you that polished edge that stakeholders expect from B2B sales teams (but rarely get). With tools like Journey and Supademo, Enterprise sales teams can offer a self-service buyer experience.

Why is this valuable? In our current environment, buyers have ample resources throughout the decision making process, and some of the best resources can be those that are provided to the buyer without ever speaking to a salesperson.

Allowing the buyer to pre-qualify themselves by getting access to the software or the necessary information is both a differentiating quality as an Enterprise sales team and a buyer-first approach that can offer some really great advantages.

CoachEm is an Enterprise platform that is currently leveraging Journey and Supademo to offer a "Choose your adventure" to their Enterprise prospects and stakeholders. Check out one of their "Choose your adventure" experiences for helping revenue leaders hold their sales team accountable. Buyers today want to touch, feel and experience the product before ever talking to a salesperson (even in the Enterprise). Colum and his GTM team have put together an extremely unique and creative buyer's experience that offers a self-service, personalized process that allows for a buyer to decide if/when they want to enter a conversation with a CoachEm salesperson.

Colum, CEO and co-founder at CoachEm describes their sales approach as the following:

"They want to understand as much as they can before they talk to a human being. And we want to accommodate that. We don't want to force them to talk to one of our folks before they're ready. So how we're leveraging the combination (of Journey + Supademo) is we're allowing these prospective clients to learn more about us, to go further and further into their journey, into their assessment, and leveraging Journey.io and Supademo to sort of facilitate that process"

Similarly, with a self-service experience CoachEm is providing with Journey and Supademo, the data that both of these platforms are providing is assisting in navigating the multiple stakeholders that are involved in these Enterprise deals.

With visibility into engagement on both Supademo and Journey, CoachEm's team is able to provide support in real-time based on who and what is being interacted with.

Colum describes the value of PLG in an Enterprise sales process as the following:

"Obviously, the larger the deal size, the more people are involved in the buying process. There's a lot of data out there that shows it could be eight to 11 people these days, depending on the size of the deal. And so we wanna make sure that we are providing that nimble, sort of lean, fast, go-to-market that PLG typically provides, but then the structure of an enterprise sale."