How video is used in Journeys
Journey

How video is used in Journeys

It's no secret that video gets a lot of engagement when communicating internally with your teammates or externally with your clients, prospects, investors, or candidates. We recently crossed 1500 Journeys created by our users, which is an exciting milestone and wanted to share the most popular ways Journey users are leveraging video.

Personalized video messages

Account Executives & Customer Success

While live meetings are not as common as before, AEs/CSMs often leverage async video to connect 1:1 with buyers, a buying committee, or customers throughout the sales process. These work better than text in an email especially as they can be dropped into slack, teams, or discord channels when managing external relationships with lots of stakeholders. We see AEs & CSMs recap the live meeting, go deeper on questions they didn't have time for live, walk through proposals, and even get other product specialists to jump in with videos on specific product features.

Founders

The fundraising market is more remote and more asynchronous than ever. While it's more efficient, it's also harder to build relationships with investors. We see founders leverage video messages throughout the fundraise process. Perhaps a teaser pre-meeting or a personalized follow-up after a meeting. By leveraging async video, founders have told us this makes the live meeting that much more productive as it's less of a pitch and more of a discussion.

Recruiters

The hiring market is more competitive than ever. Recruiters stand out by leveraging personalized video messages throughout the hiring process inside of Journeys. We recently posted an open job via Journey which got 10s of thousands of views on Linkedin resulting in multiple stellar candidates applying. It's also especially powerful for recruiters to

Async product demos

The product demo is evolving! Perhaps it's done live on the call or can be found interactive on the website, but more often than not, we see folks personalizing the demo for a specific customer based on some information given on a call or email. The most widely used tools for that we have seen are Loom, Vidyard, and Vimeo. Journey allows the demo to be combined with a personalized video message and other materials necessary to move the relationship forward.

Leave behind video call recordings

Recording and transcribing sales calls have become commonplace with tools like Gong. The call recordings make it easy for sellers to inform the best follow up while offering the opportunity for buyers (and their teams) to share / review the calls. Journey enables these to all be in the same place for the buying committee versus buried in emails and they can be updated in real-time as the relationship progresses with more calls as a repository.

Customer testimonials

Nothing is better than your customers selling for you. We see a lot of customer testimonial videos embedded in Journey from Youtube and other platforms like Teraleap, Laudable, and others. These testimonials go nicely as a follow up early to mid stage in the sales process instead of old school PDF case studies :).

These are just a few of the video use cases we see in Journey and we'll be rolling out some deeper functionality of our own as well as more integrations with best in class video partners shortly!

Author

Brendan Weitz

Brendan is the co-founder of Journey and previously worked at companies like Quora, AdRoll, and Facebook. He enjoys 16 hour plane rides and misses living in Tokyo.

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