Journey is building a new medium for storytelling. Stories in businesses have primarily been told in text email, PDF slides, and live meetings for the last 30 years, but times they are a changing.
As we've all seen that we can be productive in a remote environment, the tools we use are a catalyst fueling our performance. On top of the rising transition to async work, software buyers are shifting quickly - they want to try the software first before speaking with sales.
I won't get into a post about product-led sales, but it's happening, because the buyers (who hold the bag want it). Sales isn't going away, it's just shifting gears to a role that can evaluate actual product data to inform the message, content, and sales strategy for accounts versus old school stages in a CRM.
It seems to be working, at least for our friends at Loom - the number of people who rely on Loom for a more efficient, expressive, effective way to communicate has grown more than 900% since early 2020. We're big fans of Loom as a brand, product, and company at Journey so when they launched their SDK, we immediately started cranking and went 0 to 100 when we saw the below tweet from Loom founder and Kiren at Crafterfaster.
Sellers who use Journey and love Loom can now record their screen and their camera to connect on a more human level with buyers in their follow-up with video messages, tailored product demos, proposal walkthroughs, or even a message to a decision maker who doesn't have time to hop on live call.
Below is a quick demo of the new feature:
We're very excited to integrate with Loom SDK and look forward to deeper integrations with best in class async tools to fuel selling!